The best Side of Johnnie Walker Blue Label Ultra
Within our quest with the lightest bottle achievable, we took our eyesight to a staff of expert glassmakers. Discovering styles and glassblowing methods to minimise glass use with out compromising toughness.
The end result observed glass remaining hand-blown into a teardrop condition. For The 1st time inside the manufacturer’s history, the long-lasting square Johnnie Walker bottle has long been reformed.
As outlined by our study, it is also considered to generally be the earth’s lightest 70cl Scotch Whisky glass bottle ever released to current market.
We’ve introduced Distilled 2025 – Checking out the very best trends driving shopper conversations around the world.
We hope that our discoveries will have a favourable effect within the broader business and help find out new possibilities for lighter, decrease carbon packaging possibilities.”
From peaty whisky to fruity whisky, lean on our specialist insights to discover the complete assortment and character of different whisky flavours.
In the course of its five years of analysis, the model has long been granted a UK patent4 and to motivate even further development during the field – and in a primary for Diageo – a license towards the patent might be made available over a royalty-absolutely free foundation to everyone on the globe who wishes to share in these discoveries.
. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed all over 298 grams.
Weighing a hundred and eighty grams, click here the Blue Label Ultra bottle is a glimpse into the future of sustainable luxurious spirits packaging
“We didn’t know very well what we had been heading to be able to realize when we set out to thrust the boundaries of luxury, and The end result is something that lots of mentioned wouldn't be attainable.
Five years back, Johnnie Walker set out with a specific ambition; to maneuver the spirits field ahead. Having noticed that numerous luxurious classes ended up heading in a brand new course – ‘sensitive’, in lieu of ‘large’ – the brand sought to experiment with considered one of its most luxurious whiskies. Aiming to press the boundaries of lightweighting glass, all in the name of development.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Together with this, Diageo has announced that a royalty-totally free license into the patent are going to be provided to anyone who wishes to join Johnnie Walker in its mission. Lindley explained: “Rather then keep this new understanding near to our upper body, we’re fired up to offer a royalty-free of charge licence to our granted United kingdom patent to the earth.
Explained approach aims to lessen the bodyweight of glass in Johnnie Walker packaging. This will likely have a direct effect on the carbon emissions of Johnnie Walker packaging, each concerning generation and transport.
“We’re possibly about twelve months from those initial solutions hitting the market on account of the lightweighting method.”
We have been a world chief in beverage Alcoholic beverages with An impressive selection of brands throughout spirits and beer.
Your payment data is processed securely. We don't keep bank card facts nor have entry to your credit card facts.
Johnnie Walker got down to advance the spirits field by experimenting with light-weight glass for its luxurious whiskies, influenced from the trend in the direction of 'delicate' as an alternative to 'significant' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.